The Nite Jogger Silhouette returns to shine a light on night time creators

A new campaign celebrates design engineered for the global creative community

The reflective sneaker returns in distinct new colorways

adidas Originals offers up new iterations of the Nite Jogger model this month, reinterpreting the iconic road running sneaker through another unmissable aesthetic update. The reflective silhouette returns to stake its claim as an essential for any night time creator, backed with a campaign created by a global network of artists working in their fields of expertise.

With music by electronic duo Mount Kimbie, British artist and filmmaker Frank Lebon directed the campaign film as a poetic ode to the people and things that thrive in spaces generated by darkness. The campaign demonstrates how night time can act as the perfect backdrop for expression. Shining a light on three young creators, the film features New York rapper Wiki, London born poetic singer Obong Jayar, and Cai, a spoken word poet and member of Say it Out Loud Tokyo.

Illuminating its wearer after dark, the campaign shows how the Nite Jogger silhouette brings together function first technology and forward-thinking design, in order to push today’s nighttime creator firmly to the forefront. Harnessing the reflective hi-vis technology of its past iteration, the silhouette is engineered for those who know it’s never too late to pursue their vision.

Accompanying the film are photographs shot on film by London based photographer and multi-media artist Bafic, which oscillate naturally between day and night, demonstrating the unrelenting creative spirit that Nite Jogger shoes seek to embody.

Returning this month, the new Nite Jogger sneakers feature lightweight nylon ripstop, soft mesh knit, and suede overlays. Combined, these materials offer advanced adaptability for the unrelenting grind of 24/7 creativity. Hi-vis reflective details complete the upper, adding a new dimension to the shoe’s name and establishing it as a must have in the arsenal of any creative that thrives at night.

All of this is then rounded off with a BOOST midsole and durable rubber outsole, resulting in a silhouette that is elevated for comfort and engineered for nighttime exploration. The Nite Jogger sneaker is capped off by the message “speed of nite” written in Morse code on its outsole and tongue. Offered in a flurry of distinct new colorways, featuring tonal greys, pastel greens, and eye-catching orange hits, the result is a striking expression of the Nite Jogger silhouette’s enduring aesthetic, presented in an exciting new context.

To celebrate the latest Nite Jogger release, adidas Originals dropped a limited-run of collectible Nite Goods items through unexpected giveaways in New York City last week. Members of the public were able to get their hands on copies of a custom Nite Jogger storybook, Go To Bed, Sneakerhead, and its teddy bear counterpart, NiteBear, who offers words of encouragement voiced by the comedian Eric Andre. Aligning with the SS19 Nite Jogger campaign, the rare goods exist to inspire late-night creators to power through and to never stop dedicating every waking minute to their creative pursuits.

The new Nite Jogger colorways will be available in stores globally on April 11, 2019 and at www.adidas.com/nitejogger. Styles will retail for $130.

Το NITE JOGGER των adidas Originals επιστρέφει και «ρίχνει φως» στους creators που δημιουργούν όταν πέφτει η νύχτα

Τα adidas Originals επαναδημιουργούν το κλασικό urban running sneaker και προτείνουν το NITE JOGGER στη νέα, αναμφισβήτητα fashionable μορφή του, που κάθε night-time creator ονειρεύεται. Η ανακλαστική του σιλουέτα θα γίνει το fashion statement του κάθε creator που του αρέσει να δημιουργεί όταν πέφτει η νύχτα και θα υποστηριχθεί από μια καμπάνια που δημιουργήθηκε από ένα παγκόσμιο δίκτυο καλλιτεχνών.

Φωτίζοντας όποιον το φοράει στο σκοτάδι, το NITE JOGGER αποτυπώνει στην πράξη το πώς η χρηστική τεχνολογία σε συνδυασμό με το προχωρημένο design, μπορούν να αναδείξουν τους creators πέρα από τα όρια της νύχτας. Αξιοποιώντας την ανακλαστική τεχνολογία Hi-Vis της προηγούμενης έκδοσης και με το μήνυμα "speed of nite" γραμμένο σε κώδικα morse στην εξωτερική του σόλα και στη γλώσσα, το νέο sneaker είναι σχεδιασμένο για όσους πιστεύουν ότι δεν είναι ποτέ αργά για να κυνηγήσουν το όνειρό τους.

Με αφορμή το NITE JOGGER που φτιάχτηκε για τους creators που δε σταματούν να δημιουργούν όταν πέφτει η νύχτα, τα adidas Originals σε προσκαλούν σε μια Live, Hi-Vis performance από τον Saske που γνωρίζει καλά τη νυχτερινή όψη της Αθήνας. Οι ομάδες του καλλιτέχνη και των adidas Originals δημιούργησαν ένα διττό video clip για το νέο τραγούδι του Saske με τίτλο «Ένστικτο», το οποίο θα κάνει πρεμιέρα την ημέρα του Live σε μία τεράστια προβολή. Δες το video για το πάρτι που δεν πρέπει να το χάσεις με τίποτα.

Το location του Live είναι μυστικό και σου αποκαλύπτεται με την επίσκεψή σου στο adidas Originals store Athens (Αθηναΐδος 5 & Καλαμιώτου), απ’ όπου μπορείς να προμηθευτείς την πρόσκλησή σου και να εξασφαλίσεις την είσοδό σου. Δες το teaser video Πρόλαβε μέχρι τις 21/4! 

To NITE JOGGER έρχεται 11 Απριλίου στο adidas Originals store Athens, σε επιλεγμένα sneaker stores αλλά και στο adidas.gr, σε μια ποικιλία διαφορετικών χρωματικών συνδυασμών.

https://youtu.be/mBRR5ucSY9o

www.adidas.gr/originals_nite_jogger 

@adidasOriginals

#NITEJOGGER

Vicky Stouki

MBA | Digistal Creator | Professional Stylist, Style/Lifestyle Blogger|Influencer, Founder of Vicky's Style

I have a great passion for styling, fashion and image making. I studied business however I was always quite active in Style & Fashion throughout my studies and my professional career. Therefore, I decided to pursue a Professional Course in Styling so as to follow a professional career in Fashion and Styling. I enjoy working with people as I always did throughout my career. I was advising my friends and colleagues on their personal styling at all times. Therefore, I am looking forward to provide you with tips and tricks so as to develop a successful and unique style based on your personal lifestyle. My goal is to provide you with advise on how to personalise fashion trends based on your lifestyle, to develop a professional image, to use your personal colour palette into your favour and develop your style in order to feel confident & fabulous. Morevover, to provide you with tips & tricks based on your body type and your wardrobe requirements in order to create the perfect wardrobe based on your personal needs. I am looking forward to working with each one of you!

https://www.vickysstyle.com/
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