H&M’S FALL FASHION 2020 COLLECTION SHOWCASES THE BEAUTY OF RECYCLED MATERIALS

Inspired by beautifully crafted lace dresses from the 1930s, cherished wardrobe heroes are the mainstay of H&M Fall Fashion 2020. There are eight pieces, all with vintage details such as mutton sleeves and ruffles plus modern, voluminous cuts. In a colour palette of off-white and strong black as a contrast, the lace, jacquard and wool in the collection are made from more sustainably sourced materials, reflecting H&M’s continuing commitment to a more sustainable fashion future. The H&M Fall Fashion 2020 collection is an exploration of the beauty and innovation behind recycled materials and is yet another step towards H&M´s goal to only use recycled and sustainably sourced materials by 2030. The collection launches 10 September and will be available in stores worldwide and online at hm.com.

With a wearable mix– the oversized tailored coat worn over a lace dress and chunky boots is the ultimate expression – the new season is about finding power in timeless design. The H&M Fall Fashion 2020 collection emphasises this by blending vintage silhouettes with a fashion-forward modernity in dress lengths that range from mini to maxi, along with a full-length double-breasted coat. Higher necklines, lace inserts and mutton sleeves are reinterpreted for today, while lace, jacquard and wool are reimagined in innovative recycled fabrics. The whole collection is proudly built around more sustainably sourced materials – the recycled polyester, recycled nylon and recycled wool come from textile waste, plastic waste or a mix between them – giving new life to old PET bottles , old garments or textile off-cuts.

Today, 57% of the materials H&M group use to make clothes are organic, recycled or other sustainably sourced materials. In 2019, we used recycled polyester equivalent to nearly 537 million PET bottles.