Diane von Furstenberg x H&M HOME: Fashionably stylish interior
Her prints are bold and her words are powerful. Tag along when the iconic designer Diane von Furstenberg opens her home to reveal her H&M HOME collaboration — a unique collection of interior pieces.
This year’s H&M HOME designer collaboration explores the synergies between personal style and interiors. When the iconic fashion designer Diane von Furstenberg takes on home decor design, we find ourselves craving the eye-catching pieces; colourful cushions and wool blankets, lacquered boxes and trays in contrasting black and white, luxurious scented candles, statement posters with powerful messages — even a soft robe for lounging around your home.
“The only rule for home decoration is for the decor to reflect who you are — and for you to be incredibly comfortable in it,” says Diane von Furstenberg.
Known for her creative approach to colour and pattern, the Belgian designer made a name in the 1970s. Her most famous piece is the wrap dress, first introduced in 1974. Being easy to wear and so versatile, it’s now in its fifth decade of dressing women. Dressing — and empowering them, says Diane von Furstenberg.
“When I was growing up, I didn't know what I wanted to do, but I knew what kind of woman I wanted to be. I wanted to be a woman in charge. And I became that woman in charge because of a dress. And because of that dress, other women became in charge. And so little by little, when people say, ‘Who do you design for?’ I always say, ‘I design for the woman in charge’.”
The wrap dress has had a wide range of different prints over the years, many of them as iconic as the garment itself. And now these prints can take place in your home. The interior details in the H&M HOME collection are all adorned with bold patterns and colours; from leopard and zebra prints in pink and orange, to the famous red lips taken from the 1977 Andy Warhol portrait of Diane von Furstenberg and the stylish print based on her own signature.
“My secret wish for the collection is that one of the pieces will hide in the intimacy of your life and your home. And when you look at it, it will wink at you — and you will think of me,” says Diane von Furstenberg.
“We’ve always admired Diane von Furstenberg, as a designer, style icon and a woman, so we’re really excited to be collaborating with her. Diane von Furstenberg’s prints and patterns are timeless, and capture a boldness and confidence that we want to inspire our customers with. While her wisdom and message of empowerment offer something truly uplifting,” says Evelina Kravaev Söderberg, Head of Design and Creative at H&M HOME.
The Diane von Furstenberg x H&M HOME designer collaboration will be available in selected markets online and in selected stores from 16 April.
List of stores where you can find the Diane von Furstenberg x H&M HOME collection:
Australia: Glasshouse, Sydney. Austria: Mariahilferstrasse, Vienna. Belgium: Meir, Antwerp. Avenue Louise, Brussels. Chile: Open Kennedy, Santiago. Denmark: Købmagergade and Fields, Copenhagen. Bruuns Galleri, Århus. France: Lafayette and Forum des Halles, Paris. Rue St Catherine, Bordeaux. Germany: Kaufingerstraße, Munich. Mönckebergstraße, Hamburg. Zeil, Frankfurt. Mall of Berlin, Berlin. Israel: Azrieli Mall, Tel Aviv. Italy: Firenze I Gigli, Firenze. Arese Shopping Mall, Milano. Kazakhstan: Mega Alma-Ata, Almaty. Luxembourg: La Cloche D'Or, Luxembourg. Mexico: Centro Santa Fe, Mexico City. Galerias GDL, Guadalajara. Antea Lifestyle Center, Querétaro. Netherlands: Maison de Bonneterie and Kalverstraat, Amsterdam. Norway: Karl Johans Gate, Bogstadveien and Aker Brygge, Oslo. Thomas Angells gate, Trondheim. Portugal: Edificio Grandella, Lisbon. Russia: Aviapark Shopping Mall, Tverskaya 16 and Metropolis, Moscow. Evropolis, St Petersburg. Saudi Arabia: Tafaseel Business Park, Riyadh. Spain: Passeig de Gràcia, Barcelona. Calle Velázquez, Madrid. CC Larios, Malaga. Sweden: Biblioteksgatan, Drottninggatan, Täby Centrum, Forum Nacka and Mall of Scandinavia, Stockholm. BK-huset, Malmö. Varuhuset Femman, Gothenburg. Switzerland: Shoppingcenter Glatt and Bahnhofstrasse, Zürich. United Arab Emirates: Al Maryah Central, Abu Dhabi. Mall Of The Emirates and Dubai Mall, Dubai. UK: Westfield White City, Regent Street, High Street Kensington and Westfield Stratford, London. Bullring, Birmingham. Buchanan Street, Glasgow. US: Herald Square and 5th Avenue, New York. Michigan Avenue, Chicago. Georgetown, Washington. The SoNo Connection, Norwalk. Qatar: Doha Festival City, Doha.
