H&M SPRING 2021 DRIVES INNOVATION IN SUSTAINABILITY FURTHER — WITH A FASHION-FORWARD SPORTY MINIMALIST 90S VIBE
For Spring 2021, H&M takes another bold step in its sustainability efforts, leading the change within the fashion industry by scaling new innovative materials such as Agraloop™ Biofibre™, which has increased in scope and amount used since first introduced in H&M’s assortment.
H&M LAUNCHES NEW SUSTAINABILITY CONCEPT WITH THE DEBUT COLLECTION SCIENCE STORY
H&M is proud to introduce a brand new concept, Innovation Stories, which sees a range of collections launch throughout 2021.
Simone Rocha x H&M_Campaign
Simone Rocha and H&M are proud to release the official campaign film and images for the upcoming Simone Rocha x H&M collection. Shot by Tyler Mitchell, in his signature optimistic style, the campaign invites people to step into the Simone Rocha x H&M world, and experience the feeling of community, strong femininity and closeness that underpins the collection.
H&M REVEALS THE FULL LOOKBOOK FOR THE SIMONE ROCHA X H&M COLLABORATION
Unveiled for the first time, the full Simone Rocha x H&M collection. The pieces unite the inspirations and emotions that have defined the Simone Rocha world.
H&M PRESENTS H&M STUDIO SS21 – AN ADVENTUROUS, VIBRANT COLLECTION OF TREASURES
H&M presented its ‘Treasure Forever’ SS21 collection, created with adventure and self-expression in mind. Permeated with the seize-the-day spirit of treasure-seeking explorers, the collection pays homage to whimsical and carefree fantasies and fairytales. The H&M Studio SS21 collection will arrive in selected stores as well as on Hm.com from 18 February 2021.
H&M’S CONSCIOUS EXCLUSIVE A/W20 COLLECTION EXPLORES THE BEAUTY OF WASTE
Literally creating beauty from waste, the A/W20 collection includes innovative fabrics and processes that transform food crop waste into a natural fibre, fabrics made from sustainably sourced wood pulp or use a unique garment-to-garment process.
