GOOD NEWS X H&M: A UNISEX COLLECTION WITH A SMALLER ENVIRONMENTAL FOOTPRINT
GOODNEWSXHM, Brands, Collection, Fashion, HM, HMCollection Vicky Stouki GOODNEWSXHM, Brands, Collection, Fashion, HM, HMCollection Vicky Stouki

GOOD NEWS X H&M: A UNISEX COLLECTION WITH A SMALLER ENVIRONMENTAL FOOTPRINT

The British footwear brand, Good News known for its playful, retro-inspired trainers and unwavering commitment to sustainability collaborated with H&M. This is H&M’s first ever shoe collaboration featuring innovative materials like Bananatex® — fibre from banana plants — and the vegan grape leather Vegea™. The unisex collection will be available on hm.com and in selected stores from 1* April.

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H&M SPRING 2021 DRIVES INNOVATION IN SUSTAINABILITY FURTHER — WITH A FASHION-FORWARD SPORTY MINIMALIST 90S VIBE
sustainability, Brands, Collection, Fashion, HM, HMCollection, s21 Vicky Stouki sustainability, Brands, Collection, Fashion, HM, HMCollection, s21 Vicky Stouki

H&M SPRING 2021 DRIVES INNOVATION IN SUSTAINABILITY FURTHER — WITH A FASHION-FORWARD SPORTY MINIMALIST 90S VIBE

For Spring 2021, H&M takes another bold step in its sustainability efforts, leading the change within the fashion industry by scaling new innovative materials such as Agraloop™ Biofibre™, which has increased in scope and amount used since first introduced in H&M’s assortment.

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Simone Rocha x H&M_Campaign

Simone Rocha x H&M_Campaign

Simone Rocha and H&M are proud to release the official campaign film and images for the upcoming Simone Rocha x H&M collection. Shot by Tyler Mitchell, in his signature optimistic style, the campaign invites people to step into the Simone Rocha x H&M world, and experience the feeling of community, strong femininity and closeness that underpins the collection.

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