
H&M COLLABORATES WITH ALL-FEMALE SURF COLLECTIVE WOMEN + WAVES FOR A SUSTAINABLE SWIMWEAR COLLECTION
For the first time, H&M is collaborating with an all-female surf community, to help empower and inspire togetherness amongst women all over the world. Teaming up with Women + Waves, a collective founded in 2017 by Rachel Murphy and based in Cornwall, England, the swimwear collection features designs with a subtle 1990s look and cuts for an active lifestyle.