H&M JOINS FORCES WITH MAISIE WILLIAMS AS GLOBAL SUSTAINABILITY AMBASSADOR TO CHANGE THE FUTURE OF FASHION

H&M announced a partnership with Maisie Williams to lead a worldwide initiative towards a more sustainable fashion future. In a major effort towards meeting the goal of only using recycled or other sustainably sourced materials by 2030,

Read More
GOODNEWSXHM, Brands, Collection, Fashion, HM, HMCollection Vicky Stouki GOODNEWSXHM, Brands, Collection, Fashion, HM, HMCollection Vicky Stouki

GOOD NEWS X H&M: A UNISEX COLLECTION WITH A SMALLER ENVIRONMENTAL FOOTPRINT

The British footwear brand, Good News known for its playful, retro-inspired trainers and unwavering commitment to sustainability collaborated with H&M. This is H&M’s first ever shoe collaboration featuring innovative materials like Bananatex® — fibre from banana plants — and the vegan grape leather Vegea™. The unisex collection will be available on hm.com and in selected stores from 1* April.

Read More
sustainability, Brands, Collection, Fashion, HM, HMCollection, s21 Vicky Stouki sustainability, Brands, Collection, Fashion, HM, HMCollection, s21 Vicky Stouki

H&M SPRING 2021 DRIVES INNOVATION IN SUSTAINABILITY FURTHER — WITH A FASHION-FORWARD SPORTY MINIMALIST 90S VIBE

For Spring 2021, H&M takes another bold step in its sustainability efforts, leading the change within the fashion industry by scaling new innovative materials such as Agraloop™ Biofibre™, which has increased in scope and amount used since first introduced in H&M’s assortment.

Read More