H&M COLLABORATES WITH ALL-FEMALE SURF COLLECTIVE WOMEN + WAVES FOR A SUSTAINABLE SWIMWEAR COLLECTION

H&M COLLABORATES WITH ALL-FEMALE SURF COLLECTIVE WOMEN + WAVES FOR A SUSTAINABLE SWIMWEAR COLLECTION

For the first time, H&M is collaborating with an all-female surf community, to help empower and inspire togetherness amongst women all over the world. Teaming up with Women + Waves, a collective founded in 2017 by Rachel Murphy and based in Cornwall, England, the swimwear collection features designs with a subtle 1990s look and cuts for an active lifestyle. 

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H&M COLLABORATES WITH ILLUSTRATOR EMMA JAYNE FOR A COLOURFUL WILDLIFE COLLECTION FOR KIDS

H&M COLLABORATES WITH ILLUSTRATOR EMMA JAYNE FOR A COLOURFUL WILDLIFE COLLECTION FOR KIDS

Featuring vibrant and playful portrayals of lively wildlife, the latest H&M kidswear capsule collection is a summer collaboration with the UK-based illustrator and pattern designer Emma Jayne. The painterly gouache illustrations capture the different characteristics of animals and greenery in a fun and quirky way, and are printed onto a range of children’s clothing, swimwear, accessories and shoes. The collection will be available from mid-April.

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